O presente artigo demonstra a aplicação do “Modelo das 5 Quinas”, que integra e unifica um conjunto de ferramentas de gestão estratégica, à empresa Crafted Beer 1163 de modo a que sejam percecionados os benefícios conotados com o modelo.
A estratégia no contexto empresarial assume primordial relevância em tempos de dificuldade. Empresas que possuam uma estratégia bem definida, conseguem superar os imprevistos sem grandes constrangimentos. A evolução da gestão estratégica deu origem a inúmeras ferramentas que visam auxiliar a gestão de topo, contudo, cada ferramenta assume pressupostos e perspetivas diferentes.
O modelo já foi aplicado a diversas empresas e o resultado depreendido foi positivo e, neste sentido, pretendemos construir um referencial para a sua aplicação bem como dotar o leitor de um exemplo de aplicação para que, deste modo, seja passível a sua aplicação por parte do mesmo.
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